A Concise Guide To Market Research by Marko Sarstedt Paperback Book

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A Concise Guide To Market Research by Marko Sarstedt Paperback Book

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A Concise Guide To Market Research by Marko Sarstedt Paperback Book

A Concise Guide To Market Research by Marko Sarstedt Paperback Book

  • Brand: Unbranded
Price: CN¥549.00
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Description

This book offers an easily accessible and comprehensive guide to the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process data management and the most commonly used methods in market research. The book helps readers perform analyses interpret the resultsampampnbspand make sound statistical decisions using IBM SPSS Statistics.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2019-11-01
  • Publisher / Label: Springer Nature B.V.
  • Author: Marko Sarstedt
  • Number of Pages: 416
  • Fruugo ID: 330099118-728469593
  • ISBN: 9783662585924

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