Demonstrates how film adaptations intersect with feminist discourse in neoliberal Mexico.Adapting Gender offers a cogent introduction to Mexicos film industry the history of womens filmmaking in Mexico a new approach to adaptation as a potential feminist strategy and a cultural history of generational changes in Mexico. Ilana Dann Luna examines how adapted films have the potential to subvert not only the intentions of the source text but how they can also interrupt the hegemony of gender stereotypes in a broader sociopolitical context. Luna follows the industrial shifts that began with Salinas de Gortaris presidency which made the long 1990s the precise moment in which subversive filmmakers particularly women were able to participate more fully in the industry and portrayed the lived experiences of women and nongenderconforming men.