Advertising Exposure Memory and Choice

CN¥1,749.00
+ CN¥63.99 Shipping

Advertising Exposure Memory and Choice

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Advertising Exposure Memory and Choice

Advertising Exposure Memory and Choice

RRP: CN¥2,099.00
Price: CN¥1,749.00
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Description

Advertising Exposure Memory and Choice

Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.
  • Brand: Taylor & Francis Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Inc
  • Author: Andrew A. Mitchell
  • Number of Pages: 360
  • Fruugo ID: 434387292-911594798
  • ISBN: 9780805806854

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  • STANDARD: CN¥63.99 - Delivery between Fri 12 December 2025–Thu 01 January 2026

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