Advertising Management in a Digital Environment: Text and Cases

CN¥574.00
+ CN¥52.99 Shipping

Advertising Management in a Digital Environment: Text and Cases

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Advertising Management in a Digital Environment: Text and Cases

Advertising Management in a Digital Environment: Text and Cases

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Description

Advertising Management in a Digital Environment: Text and Cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management provided by case study analysis.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-11-07
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Larry D. Kelley (University of Houston USA)
  • Number of Pages: 202
  • Fruugo ID: 343443479-752539479
  • ISBN: 9780367620745

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  • STANDARD: CN¥52.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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