This is our "go-to" shampoo for all hair types and is formulated with specific natural ingredients to properly cleanse your hair without drying it out. This ensures your hair gets and retains the moisture it so desperately needs for optimal health, strength, and shine.Coconut Oil was specifically included to nourish dry and damaged hair with its natural fatty acids that penetrate the hair shaft to replenish moisture from root to tip. Coconut Milk was then included to help slow down hair loss and add a special touch of softness that results in both longer and healthier hair.When combined with our Coconut Milk Conditioner, you now have a pH-balanced combination that correctly lays the foundation for building a healthy hair care regimen Safe for color-treated hairApply directly to the scalp of wet hair and massage in gently. Rinse thoroughly with warm water. Repeat if desired.Hair Tips: Avoid aggressive lathering as this causes excess friction leading to hair breakage. For best results, follow with Caribbean Coconut Milk Conditioner.Safe for color-treated hairKey Ingredients: Water (Aqua), Stearalkonium Chloride(Coconut derived), Aloe Barbadensis Leaf Juice (Aloe Vera juice), Vegetable Glycerin, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Milk Powder, Rosmarinus Officinalis (Rosemary oil), Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle), Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Melaleuca alternifolia (Tea Tree) Oil, Tocopherol (Vitamin E), Persea Gratissima (Avocado) Oil, Fragrance (Parfum), Botanical Blend Ingredients.Featured Ingredients:Coconut Oil: Stimulates hair growth. Locks in moisture for added shine, softness, and hair lusterCoconut Milk: Slows hair loss, prevents hair breakage and split endsNettle: Provides hair follicles with nutrients, vitamins, and minerals to promote stronger and healthier hair