American Advertising in Poland: A Study of Cultural Interactions Since 1990

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American Advertising in Poland: A Study of Cultural Interactions Since 1990

American Advertising in Poland: A Study of Cultural Interactions Since 1990

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American Advertising in Poland: A Study of Cultural Interactions Since 1990

CN¥319.00

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Sold by:

CN¥319.00

Save CN¥60.00 (15%)

RRP

CN¥379.00
In stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

American Advertising in Poland: A Study of Cultural Interactions Since 1990

Examines advertising for McDonalds Levis Frito-Lay and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.
  • Brand: McFarland & Co Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2025-06-03
  • Publisher / Label: McFarland & Co Inc
  • Author: Jeffrey K. Johnson
  • Number of Pages: 244
  • Fruugo ID: 434382768-911590250
  • ISBN: 9780786437979

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  • STANDARD: CN¥49.49 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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