American Patriotism And Corporate Identity In Automobile Advertising by Markus Weik Paperback Book

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American Patriotism And Corporate Identity In Automobile Advertising by Markus Weik Paperback Book

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American Patriotism And Corporate Identity In Automobile Advertising by Markus Weik Paperback Book

American Patriotism And Corporate Identity In Automobile Advertising by Markus Weik Paperback Book

  • Brand: Unbranded
Price: CN¥699.00
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CN¥699.00
+ CN¥79.99 Shipping

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Description

The purpose of this study is to explore how automobile manufacturer General Motors GM has framed its corporate identity in domestic ads to convey the American brand image. The author argues that GM has continuously used a patriotic framing in its selfrepresentations linking itself and its products to the wellbeing of the country.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publication Date: 2019-03-14
  • Publisher / Label: Peter Lang AG
  • Author: Markus Weik
  • Fruugo ID: 225636476-481542171
  • ISBN: 9783631776940

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  • STANDARD: CN¥79.99 - Delivery between Tue 21 October 2025–Mon 27 October 2025

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