An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

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An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

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An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

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Description

An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

Competitors have always existed in business but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy which argues that the path to success of any company lies not in taking on potential competitors but in the creation of blue oceans in uncontested market space.
  • Brand: Macat International Limited
  • Category: Education
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Macat International Limited
  • Author: Andreas Mebert
  • Number of Pages: 112
  • Fruugo ID: 343588945-752686850
  • ISBN: 9781912128426

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  • STANDARD: CN¥49.49 - Delivery between Tue 10 February 2026–Mon 02 March 2026

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