You started a business. But whyEntrepreneurs often lose sight ofampnbspwhat matters. Are you helping people Are they happy Are you happy Are you profitable Isnt that enoughDerek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150000 musicians and 100M in sales. After ten years he sold the company for 22 million and gave all the money to charity.In Anything You Want he shares 40 powerful lessons in a book you can read in about an hour. Points includeWhen you make a company you make yourampnbsputopiaampnbsp your perfect world.Business is not about money. Its aboutampnbspmaking dreams come trueampnbspfor others and for yourself.Starting withampnbspno moneyampnbspis an advantage. You dont need money to start helping people.Yourampnbspbusiness plan is moot. You dont know what people really want until you launch.Dont pursue business just for your own gain. Onlyampnbspanswer the calls for help.By focusing entirely on thrilling your customers even at an occasional loss you ultimately profit more because of the loyalty and wordofmouth marketing that comes only when youampnbspplace your customers needs over your own.The books most memorable stories are from his horrible mistakes like whyampnbspsaving ten minutes cost him 3.3 million dollars and how he wasampnbspattacked by Steve Jobs.Anything You Want was first published by Seth Godin in 2011 then by PenguinPortfolio in 2015.ampnbspThis third edition for 2022 was improved with eight new chapters.Its surprisinglyampnbsphumanistampnbspapproach to business focusing onampnbspgenerosityampnbspand happiness more than profits has helped thousands of entrepreneurs toampnbsprefocus on what mattersampnbspand find theirampnbspown pathampnbspto success.