As Heard on TV: Popular Music in Advertising

CN¥1,699.00
+ CN¥64.99 Shipping

As Heard on TV: Popular Music in Advertising

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As Heard on TV: Popular Music in Advertising

As Heard on TV: Popular Music in Advertising

Price: CN¥1,699.00
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Description

As Heard on TV: Popular Music in Advertising

Through an analysis of press coverage and interviews with musicians and licensing managers this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
  • Brand: Taylor & Francis Ltd
  • Category: Music, Stage & Screen
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Bethany Klein
  • Number of Pages: 178
  • Fruugo ID: 434377793-911585255
  • ISBN: 9780754666653

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  • STANDARD: CN¥64.99 - Delivery between Wed 31 December 2025–Tue 20 January 2026

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