Beyond Spin: The Power of Strategic Corporate Journalism

CN¥239.00
+ CN¥64.99 Shipping

Beyond Spin: The Power of Strategic Corporate Journalism

Beyond Spin: The Power of Strategic Corporate Journalism

RRP: CN¥289.00
Price: CN¥239.00
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CN¥239.00
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Description

Beyond Spin: The Power of Strategic Corporate Journalism

Through the story of Silicon Graphics this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open flexible and innovative. It also describes the corporate communications system strategy and philosophy that helped the company face a major crisis.
  • Fruugo ID: 434382191-911589657
  • ISBN: 9780787945503

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  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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