Beyond Traditional Marketing: Innovations in Marketing Practice

CN¥439.00
+ CN¥60.99 Shipping
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Beyond Traditional Marketing: Innovations in Marketing Practice

Beyond Traditional Marketing: Innovations in Marketing Practice

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Beyond Traditional Marketing: Innovations in Marketing Practice

CN¥439.00

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RRP

CN¥529.00
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Sold by:

CN¥439.00

Save CN¥90.00 (17%)

RRP

CN¥529.00
In stock
+ CN¥60.99 Shipping

14-Day Returns Policy

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Description

Beyond Traditional Marketing: Innovations in Marketing Practice

This book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the classic literature where innovations in practice had moved ahead of the discipline at an academic level.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-02-18
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Kamran Kashani (IMD)
  • Number of Pages: 328
  • Fruugo ID: 346737801-757977894
  • ISBN: 9780470011461

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥60.99 - Delivery between Fri 30 January 2026–Thu 19 February 2026

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