Boomer Marketing: Selling to a Recession Resistant Market

CN¥269.00
+ CN¥64.99 Shipping

Boomer Marketing: Selling to a Recession Resistant Market

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Boomer Marketing: Selling to a Recession Resistant Market

Boomer Marketing: Selling to a Recession Resistant Market

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Price: CN¥269.00
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Description

Boomer Marketing: Selling to a Recession Resistant Market

Boomer Marketing is the first book to address the current global recession and its effects on firms marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket) who are the wealthiest fastest growing consumer group in the world.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-23
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Ian Chaston (University of Plymouth UK)
  • Number of Pages: 278
  • Fruugo ID: 434342856-911550112
  • ISBN: 9780415489638

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  • STANDARD: CN¥64.99 - Delivery between Fri 16 January 2026–Thu 05 February 2026

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