Brand Beauty Unleashed: The Value of Aesthetics in Marketing

CN¥1,599.00
+ CN¥30.99 Shipping
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Brand Beauty Unleashed: The Value of Aesthetics in Marketing

Brand Beauty Unleashed: The Value of Aesthetics in Marketing

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Brand Beauty Unleashed: The Value of Aesthetics in Marketing

CN¥1,599.00

Only 1 left in stock
+ CN¥30.99 Shipping

14-Day Returns Policy

Sold by:

CN¥1,599.00

Only 1 left in stock
+ CN¥30.99 Shipping

14-Day Returns Policy

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Description

Brand Beauty Unleashed: The Value of Aesthetics in Marketing

This book presents an in-depth careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty it demonstrates how beauty is an asset that can be leveraged in the marketplace.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Roberto M. Alvarez del Blanco
  • Number of Pages: 190
  • Fruugo ID: 434313425-911520573
  • ISBN: 9780367112400

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥30.99 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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