Brand Beauty Unleashed: The Value of Aesthetics in Marketing

CN¥439.00
+ CN¥33.49 Shipping

Brand Beauty Unleashed: The Value of Aesthetics in Marketing

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Brand Beauty Unleashed: The Value of Aesthetics in Marketing

Brand Beauty Unleashed: The Value of Aesthetics in Marketing

RRP: CN¥524.00
Price: CN¥439.00
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Description

Brand Beauty Unleashed: The Value of Aesthetics in Marketing

This book presents an in-depth careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty it demonstrates how beauty is an asset that can be leveraged in the marketplace.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Roberto M. Alvarez del Blanco
  • Number of Pages: 190
  • Fruugo ID: 434313522-911520682
  • ISBN: 9780367112417

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  • STANDARD: CN¥33.49 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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