Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

CN¥229.00
+ CN¥52.99 Shipping

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Examine 100 of the worlds most spectacular brand disasters including Enron Pan Am smokeless cigarettes and Bic underwear and learn valuable lessons to ensure a healthy existence for your brand.
  • Brand: Kogan Page Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-02-02
  • Publisher / Label: Kogan Page Ltd
  • Author: Matt Haig
  • Number of Pages: 256
  • Fruugo ID: 346768300-758041801
  • ISBN: 9780749462994

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  • STANDARD: CN¥52.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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