Brand Fusion by Tom Williams Paperback

CN¥449.00
+ CN¥136.99 Shipping

Brand Fusion by Tom Williams Paperback

  • Brand: Unbranded
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Brand Fusion by Tom Williams Paperback

Brand Fusion by Tom Williams Paperback

  • Brand: Unbranded
Price: CN¥449.00
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CN¥449.00
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Description

Brand Fusion by Tom Williams Paperback

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.
  • Brand: Unbranded
  • Category: Biography
  • Format: Paperback
  • Language: English
  • Publisher / Label: De Gruyter
  • Author: Tom Williams
  • Number of Pages: 620
  • Fruugo ID: 172311944-368372606
  • ISBN: 9783110718348

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  • STANDARD: CN¥136.99 - Delivery between Mon 05 January 2026–Fri 09 January 2026

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