Brand Hollywood: Selling Entertainment in a Global Media Age

CN¥429.00
+ CN¥52.49 Shipping

Brand Hollywood: Selling Entertainment in a Global Media Age

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Brand Hollywood: Selling Entertainment in a Global Media Age

Brand Hollywood: Selling Entertainment in a Global Media Age

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Description

Brand Hollywood: Selling Entertainment in a Global Media Age

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney Dolby Paramount New Line and in particular Warner Bros. Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
  • Brand: Taylor & Francis Ltd
  • Category: Drama, Poetry & Classics
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Paul Grainge (University of Nottingham UK)
  • Number of Pages: 224
  • Fruugo ID: 343452021-752548017
  • ISBN: 9780415354059

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  • STANDARD: CN¥52.49 - Delivery between Thu 08 January 2026–Wed 28 January 2026

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