Brand Management in a Co Creation Perspective: Communication as Constitutive of Brands

CN¥1,599.00
+ CN¥30.99 Shipping
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Brand Management in a Co Creation Perspective: Communication as Constitutive of Brands

Brand Management in a Co Creation Perspective: Communication as Constitutive of Brands

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Brand Management in a Co Creation Perspective: Communication as Constitutive of Brands

CN¥1,599.00

Only 1 left in stock
+ CN¥30.99 Shipping

14-Day Returns Policy

Sold by:

CN¥1,599.00

Only 1 left in stock
+ CN¥30.99 Shipping

14-Day Returns Policy

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Description

Brand Management in a Co Creation Perspective: Communication as Constitutive of Brands

This book articulates a new theoretical approach to branding labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.
  • Fruugo ID: 434324853-911532025
  • ISBN: 9780367504892

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  • STANDARD: CN¥30.99 - Delivery between Tue 10 March 2026–Mon 30 March 2026

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