Brand Management: Mastering Research Theory and Practice

CN¥479.00
+ CN¥74.99 Shipping

Brand Management: Mastering Research Theory and Practice

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Brand Management: Mastering Research Theory and Practice

Brand Management: Mastering Research Theory and Practice

RRP: CN¥574.00
Price: CN¥479.00
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Description

Brand Management: Mastering Research Theory and Practice

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the quick fixes of branding it offers a comprehensive overview of brand management theories from the last 35 years.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-11-11
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Tilde Heding (Copenhagen Business School Denmark)
  • Number of Pages: 338
  • Fruugo ID: 343438014-752534012
  • ISBN: 9780367172589

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  • STANDARD: CN¥74.99 - Delivery between Tue 13 January 2026–Mon 02 February 2026

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