Brand Storytelling by Michael K. Coolsen Paperback Book

CN¥574.00
+ CN¥141.99 Shipping

Brand Storytelling by Michael K. Coolsen Paperback Book

  • Brand: Unbranded
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Brand Storytelling by Michael K. Coolsen Paperback Book

Brand Storytelling by Michael K. Coolsen Paperback Book

  • Brand: Unbranded
Price: CN¥574.00
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CN¥574.00
+ CN¥141.99 Shipping

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Description

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising PR strategic marketing communications campaign that leverages the power of story within the reality of todays digital first media landscape.
  • Brand: Unbranded
  • Category: Reference
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-02-14
  • Publisher / Label: Bloomsbury Publishin
  • Author: Michael K. Coolsen
  • Fruugo ID: 163646524-348181816
  • ISBN: 9781538176375

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  • STANDARD: CN¥141.99 - Delivery between Mon 20 October 2025–Fri 24 October 2025

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