Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

CN¥509.00

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Sold by:

CN¥509.00

Save CN¥115.00 (18%)

RRP

CN¥624.00
Only 1 left in stock
+ CN¥30.99 Shipping

14-Day Returns Policy

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Description

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

This book provides a practical overview of country branding and positioning activities in Africa based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services as well as business to business marketing corporate branding and country branding.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Charles Blankson (University of North Texas USA)
  • Number of Pages: 152
  • Fruugo ID: 434330670-911537909
  • ISBN: 9780367777531

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  • STANDARD: CN¥30.99 - Delivery between Wed 11 February 2026–Tue 03 March 2026

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