Branding As Communication by Susan B. Barnes Paperback Book

CN¥599.00
+ CN¥80.49 Shipping

Branding As Communication by Susan B. Barnes Paperback Book

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Branding As Communication by Susan B. Barnes Paperback Book

Branding As Communication by Susan B. Barnes Paperback Book

  • Brand: Unbranded
Price: CN¥599.00
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CN¥599.00
+ CN¥80.49 Shipping

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Description

By combining a scholarly approach with case studies and examples this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2017-31-01
  • Publisher / Label: Peter Lang Group AG
  • Author: Susan B. Barnes
  • Number of Pages: 220
  • Fruugo ID: 322364252-714688400
  • ISBN: 9781433128035

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