Branding the Nation the Place the Product

CN¥479.00
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Branding the Nation the Place the Product

Branding the Nation the Place the Product

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Branding the Nation the Place the Product

CN¥479.00

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CN¥574.00
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Sold by:

CN¥479.00

Save CN¥95.00 (16%)

RRP

CN¥574.00
Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Branding the Nation the Place the Product

This book explores contemporary practices of brand management through the multiple levels of nation place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding place branding and product branding are substantially interwoven. I
  • Brand: Taylor & Francis Ltd
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-23
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Ulrich Ermann (University of Graz Austria)
  • Number of Pages: 166
  • Fruugo ID: 344380246-754019437
  • ISBN: 9780367884871

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  • STANDARD: CN¥49.49 - Delivery between Thu 05 February 2026–Wed 25 February 2026

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