Branding TV: Principles and Practices

CN¥574.00
+ CN¥49.99 Shipping
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Branding TV: Principles and Practices

Branding TV: Principles and Practices

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Branding TV: Principles and Practices

CN¥574.00

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CN¥649.00
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+ CN¥49.99 Shipping

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Sold by:

CN¥574.00

Save CN¥75.00 (11%)

RRP

CN¥649.00
Only 1 left in stock
+ CN¥49.99 Shipping

14-Day Returns Policy

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Description

Branding TV: Principles and Practices

Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.
  • Brand: Taylor & Francis Ltd
  • Category: Education
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Walter McDowell (Faculty member School of Communication University of Miami FL USA)
  • Number of Pages: 170
  • Fruugo ID: 434307512-911514533
  • ISBN: 9780240807539

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥49.99 - Delivery between Mon 23 February 2026–Fri 13 March 2026

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