Breaking Up America: Advertisers and the New Media World

CN¥339.00
+ CN¥49.99 Shipping
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Breaking Up America: Advertisers and the New Media World

Breaking Up America: Advertisers and the New Media World

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Breaking Up America: Advertisers and the New Media World

CN¥339.00

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CN¥399.00
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+ CN¥49.99 Shipping

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Sold by:

CN¥339.00

Save CN¥60.00 (15%)

RRP

CN¥399.00
In stock
+ CN¥49.99 Shipping

14-Day Returns Policy

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Description

Breaking Up America: Advertisers and the New Media World

A study of target marketing this text exposes the advertising industrys strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
  • Fruugo ID: 434306918-911513924
  • ISBN: 9780226817507

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Dispatched within 6 days

  • STANDARD: CN¥49.99 - Delivery between Tue 03 March 2026–Mon 23 March 2026

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