Business to Business Marketing Management: A Global Perspective

CN¥624.00
+ CN¥52.99 Shipping

Business to Business Marketing Management: A Global Perspective

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Business to Business Marketing Management: A Global Perspective

Business to Business Marketing Management: A Global Perspective

RRP: CN¥749.00
Price: CN¥624.00
You save: CN¥125.00 (16%)
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Description

Business to Business Marketing Management: A Global Perspective

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment the result of an international team of authors and real-life cases from across the globe.
  • Fruugo ID: 343445694-752541694
  • ISBN: 9780367757946

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  • STANDARD: CN¥52.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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