City Branding And New Media by Maria Cristina Paganoni Paperback Book

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+ CN¥80.99 Shipping

City Branding And New Media by Maria Cristina Paganoni Paperback Book

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City Branding And New Media by Maria Cristina Paganoni Paperback Book

City Branding And New Media by Maria Cristina Paganoni Paperback Book

  • Brand: Unbranded
Price: CN¥724.00
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+ CN¥80.99 Shipping

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Description

This book explores city branding in the public sector as an aspect of egovernance from a privileged linguistic discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship social inclusion and promotion of cultural heritage and events.
  • Brand: Unbranded
  • Category: Education
  • Format: Hardback
  • Language: English
  • Publication Date: 2015-13-01
  • Publisher / Label: Springer Nature B.V.
  • Author: Maria Cristina Pagan
  • Number of Pages: 176
  • Fruugo ID: 361393028-785608280
  • ISBN: 9781137387950

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