The Colgate Total Whitening Manual Toothbrush is designed with tapered bristles that are 17 times thinner than ordinary end-rounded bristles. The purple-ended tapered bristles gently reach deep between teeth and along the gum line for a deeper reach, compared to an ordinary flat trim toothbrush. This toothbrush also features spiral polishing bristles that help remove surface stains from teeth for a naturally whiter smile. The toothbrush’s unique cheek and tongue cleaner help the brush remove odor-causing bacteria better than brushing teeth alone with an ordinary flat-trim toothbrush, and the raised tip helps to gently clean hard-to-reach areas of the mouth. It also features an ergonomic handle so that it fits comfortably in your hand. Flexible finger grips help the toothbrush stay in place, reducing slippage and allowing for more precise maneuvering as you brush your teeth. The Colgate Total + Whitening Toothbrush 8-pack comes in four vibrant colors: blue, green, purple and pink. At Colgate, we’re working towards a zero-waste future and the Colgate Total + Whitening Toothbrush was made in a certified zero waste facility. Additionally, the Colgate Total + Whitening Toothbrush contains a 100% recycled paperboard backer card. Our toothbrushes are designed for every type of smile. UPC: 035000463807 Weight: 0.82 lbs RKU: SAM980120054