Commitment Led Marketing: The Key to Brand Profits is in the Customers Mind

CN¥469.00
+ CN¥60.49 Shipping
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Commitment Led Marketing: The Key to Brand Profits is in the Customers Mind

Commitment Led Marketing: The Key to Brand Profits is in the Customers Mind

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Commitment Led Marketing: The Key to Brand Profits is in the Customers Mind

CN¥469.00

Save CN¥105.00 (18%)

RRP

CN¥574.00
In stock
+ CN¥60.49 Shipping

14-Day Returns Policy

Sold by:

CN¥469.00

Save CN¥105.00 (18%)

RRP

CN¥574.00
In stock
+ CN¥60.49 Shipping

14-Day Returns Policy

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Description

Commitment Led Marketing: The Key to Brand Profits is in the Customers Mind

If marketers knew why customers behave the way they do they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.
  • Fruugo ID: 434361312-911568676
  • ISBN: 9780471495741

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Dispatched within 6 days

  • STANDARD: CN¥60.49 - Delivery between Wed 04 February 2026–Tue 24 February 2026

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