Communicate in a Crisis: Understand Engage and Influence Consumer Behaviour to Maximize Brand Trust

CN¥359.00
+ CN¥64.99 Shipping

Communicate in a Crisis: Understand Engage and Influence Consumer Behaviour to Maximize Brand Trust

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Communicate in a Crisis: Understand Engage and Influence Consumer Behaviour to Maximize Brand Trust

Communicate in a Crisis: Understand Engage and Influence Consumer Behaviour to Maximize Brand Trust

RRP: CN¥429.00
Price: CN¥359.00
You save: CN¥70.00 (16%)
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CN¥359.00
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Description

Communicate in a Crisis: Understand Engage and Influence Consumer Behaviour to Maximize Brand Trust

Future-proof your crisis response plan using this clear-cut framework to mitigate manage and respond to unpredictable rumours scandals crises and fake news.
  • Brand: Kogan Page Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-02-02
  • Publisher / Label: Kogan Page Ltd
  • Author: Kate Hartley
  • Number of Pages: 256
  • Fruugo ID: 350034629-763189720
  • ISBN: 9780749486501

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Dispatched within 6 days

  • STANDARD: CN¥64.99 - Delivery between Tue 13 January 2026–Mon 02 February 2026

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