Consumer Research For Museum Marketers by Margot A. Wallace Paperback Book

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Consumer Research For Museum Marketers by Margot A. Wallace Paperback Book

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Consumer Research For Museum Marketers by Margot A. Wallace Paperback Book

Consumer Research For Museum Marketers by Margot A. Wallace Paperback Book

  • Brand: Unbranded
Price: CN¥899.00
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CN¥899.00
+ CN¥95.99 Shipping

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Description

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums exhibits and programs more appealing for all segments of the public. The authors approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2010-01-16
  • Publisher / Label: AltaMira Press
  • Author: Margot A. Wallace
  • Fruugo ID: 55898080-113345031
  • ISBN: 9780759118089

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