Contemporary Brand Management

CN¥1,299.00
+ CN¥57.99 Shipping

Contemporary Brand Management

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Contemporary Brand Management

CN¥1,299.00

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Product details

Product details

Contemporary Brand Management

This new text covers the principles of brand management and strategy succintly following a natural sequence of branding topics from the building of a new brand to brand extension and the creation of a global brand to the management of a firms brand portfolio.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2019-07-16
  • Publisher / Label: SAGE Publications Inc
  • Author: Johny K. (Kjell) Johansson
  • Number of Pages: 272
  • Fruugo ID: 343522146-752618533
  • ISBN: 9781452242873
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  • STANDARD: CN¥57.99 - Delivery between Mon 23 November 2026–Fri 11 December 2026

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