Corporate Communication by Michael Goodman Paperback Book

CN¥449.00
+ CN¥80.99 Shipping

Corporate Communication by Michael Goodman Paperback Book

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Corporate Communication by Michael Goodman Paperback Book

Corporate Communication by Michael Goodman Paperback Book

  • Brand: Unbranded
Price: CN¥449.00
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CN¥449.00
+ CN¥80.99 Shipping

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Description

This volume examines analyzes and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations MampampA structural change culture change innovation new leadership downsizing global expansion competition ethical decisionmaking political action and employee engagement.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2014-17-12
  • Publisher / Label: Peter Lang Group AG
  • Author: Michael Goodman
  • Number of Pages: 250
  • Fruugo ID: 322363976-714688127
  • ISBN: 9781433119255

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