Corporate Communication by Peter B. Hirsch Paperback

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Corporate Communication by Peter B. Hirsch Paperback

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Corporate Communication by Peter B. Hirsch Paperback

Corporate Communication by Peter B. Hirsch Paperback

  • Brand: Unbranded
Price: CN¥489.00
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CN¥489.00
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Description

Corporate Communication by Peter B. Hirsch Paperback

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
  • Brand: Unbranded
  • Category: Biography
  • Format: Paperback
  • Language: English
  • Publisher / Label: Peter Lang Publishin
  • Author: Peter B. Hirsch
  • Number of Pages: 229
  • Fruugo ID: 39455185-81083182
  • ISBN: 9781433119255

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  • STANDARD: CN¥136.49 - Delivery between Thu 25 December 2025–Wed 31 December 2025

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