Country of Origin Effect: Looking Back and Moving Forward

CN¥479.00
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Country of Origin Effect: Looking Back and Moving Forward

Country of Origin Effect: Looking Back and Moving Forward

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Country of Origin Effect: Looking Back and Moving Forward

CN¥479.00

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CN¥574.00
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Sold by:

CN¥479.00

Save CN¥95.00 (16%)

RRP

CN¥574.00
Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Country of Origin Effect: Looking Back and Moving Forward

This book evaluates Country of Origin (COO) research from new critical perspectives providing insights on how COO shapes consumer behaviour and business trends and how marketers can take advantage of COO. This book was originally published as a special issue of the Journal of Promotion Management.
  • Fruugo ID: 344377457-754016620
  • ISBN: 9780367660970

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  • STANDARD: CN¥49.49 - Delivery between Fri 30 January 2026–Thu 19 February 2026

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