Creating Images and the Psychology of Marketing Communication

CN¥389.00
+ CN¥64.99 Shipping

Creating Images and the Psychology of Marketing Communication

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Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication

RRP: CN¥469.00
Price: CN¥389.00
You save: CN¥80.00 (17%)
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CN¥389.00
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Description

Creating Images and the Psychology of Marketing Communication

This book based on a conference in Seoul Korea in 2004 examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image Country Image and Individual and Celebrity Source Image.
  • Fruugo ID: 434351652-911558959
  • ISBN: 9780415647076

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  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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