Highlights The 2X Enamel Protection System remineralizes weakened enamel & prevents demineralization Actively Rebuilds Tooth Density to Extend the Life of Teeth* *by remineralizing enamel Contains Fluoride for Anticavity Protection Densify Daily for Best Results From the 1 Toothpaste Brand in America Product Details Crest – the 1 Toothpaste brand in America – is launching its biggest innovation in years: Crest Densify. Like bones, your teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Crest Pro-Health Densify Daily Whitening toothpaste rebuilds surface tooth density every time you brush to extend the life of your teeth by remineralizing enamel. Experience the 2X Enamel Protection System, it remineralizes weakened enamel and prevents demineralization to prevent future density loss for a long lasting smile. How does it work?  First, Densify starts by coating teeth to fill microscopic weak spots. Second, Densify gradually re-joins weak microstructures. Third, Densify protects enamel against future density loss. Crest Densify uses a new premium formula to offer a trusted defense against early tooth decay and features the same trusted active ingredient in many other Crest products, stannous fluoride. New Crest Densify is a simple switch to ensure you keep your smile healthy and strong. Densify Daily for Best Results. Learn more at Crest.com or on social @Crest. This product contains Fluoride for Anticavity Protection. From Crest, the 1 Toothpaste Brand in America*. About Crest A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in the United States. *P&G calculation based on U.S. reported sales data for yr ending w/o 11/27/21 UPC: 030772037140 Weight: 1 lbs RKU: SAM990007725