Current Research on Gender Issues in Advertising

CN¥459.00
+ CN¥60.99 Shipping

Current Research on Gender Issues in Advertising

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Current Research on Gender Issues in Advertising

Current Research on Gender Issues in Advertising

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Description

Current Research on Gender Issues in Advertising

This book extends the research on gender stereotypes in advertising highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Yorgos Zotos (Cyprus University of Technology)
  • Number of Pages: 146
  • Fruugo ID: 344376305-754015470
  • ISBN: 9780367593100

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