Data Analytics in Marketing Entrepreneurship and Innovation

CN¥599.00
+ CN¥63.99 Shipping

Data Analytics in Marketing Entrepreneurship and Innovation

Data Analytics in Marketing Entrepreneurship and Innovation

RRP: CN¥949.00
Price: CN¥599.00
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Description

Focusing on important aspects of analytics that facilitate innovation promote entrepreneurship and improve marketing efficiency and effectiveness this book provides researchers and business practitioners insight on the techniques tools models and cases of data analytics in the broad areas of innovation entrepreneurship and marketing.
  • Brand: Taylor & Francis Ltd
  • Category: Computing & Internet
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Mounir Kehal
  • Number of Pages: 182
  • Fruugo ID: 344371368-754010532
  • ISBN: 9780367184834

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  • STANDARD: CN¥63.99 - Delivery between Mon 24 November 2025–Fri 12 December 2025

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