Decoding Coca Cola: A Biography of a Global Brand

CN¥459.00
+ CN¥31.49 Shipping

Decoding Coca Cola: A Biography of a Global Brand

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Decoding Coca Cola: A Biography of a Global Brand

Decoding Coca Cola: A Biography of a Global Brand

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Price: CN¥459.00
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Description

Decoding Coca Cola: A Biography of a Global Brand

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts these essays adopt a global approach to understand this global brand.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-08-02
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Robert Crawford (RMIT Australia)
  • Number of Pages: 240
  • Fruugo ID: 344377166-754016333
  • ISBN: 9780367642204

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  • STANDARD: CN¥31.49 - Delivery between Tue 20 January 2026–Mon 09 February 2026

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