Defining Measuring and Managing Consumer Experiences

CN¥1,549.00
+ CN¥64.99 Shipping

Defining Measuring and Managing Consumer Experiences

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Defining Measuring and Managing Consumer Experiences

Defining Measuring and Managing Consumer Experiences

Price: CN¥1,549.00
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CN¥1,549.00
+ CN¥64.99 Shipping

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Description

Defining Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Annarita Sorrentino
  • Number of Pages: 120
  • Fruugo ID: 344374514-754013682
  • ISBN: 9780367479374

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  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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