Does Marketing Need Reform?: Fresh Perspectives on the Future

CN¥599.00
+ CN¥64.99 Shipping

Does Marketing Need Reform?: Fresh Perspectives on the Future

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Does Marketing Need Reform?: Fresh Perspectives on the Future

Does Marketing Need Reform?: Fresh Perspectives on the Future

RRP: CN¥724.00
Price: CN¥599.00
You save: CN¥125.00 (17%)
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CN¥599.00
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Description

Does Marketing Need Reform?: Fresh Perspectives on the Future

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketings timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
  • Fruugo ID: 434383125-911590606
  • ISBN: 9780765616999

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Dispatched within 6 days

  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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