Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

  • Brand: Unbranded

CN¥419.00

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CN¥499.00
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Sold by:

CN¥419.00

Save CN¥80.00 (16%)

RRP

CN¥499.00
In stock
+ CN¥31.49 Shipping

14-Day Returns Policy

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Description

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

Using applied semiotics this book shows readers how to leverage the cultural codes that structure communication and sociality endow things with value and help us navigate social space and cultural change to solve business problems foster innovation and create meaningful experiences for consumers.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2020-06-05
  • Publisher / Label: Oxford University Press
  • Author: Laura R. Oswald (President President Marketing Semiotics Inc.)
  • Number of Pages: 256
  • Fruugo ID: 343424877-752520769
  • ISBN: 9780198862116

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  • STANDARD: CN¥31.49 - Delivery between Thu 26 February 2026–Wed 18 March 2026

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