Dove Men + Care Hair Styling Aids are engineered specifically for mens hair, giving it a stronger and more resilient style so that it can keep up with mens active lifestyles, no matter what the day brings. Dove Men + Care Control Gel creates controlled, smooth, wet look styles with a strong hold that lasts throughout the day. This is the perfect hair gel for active men who desire a wet look combined with a strong hold and a smooth, sleek finish, all in an alcohol-free formula. Dove hair products provide the finishing touch to a great hair care routine so that men can look and feel their best throughout the day. Dont forget that great hair care starts in the shower Use the Dove Men + Care Hair care regimen for the best effect. The Control Gel goes well with any of the Dove Men + Care Shampoos and Fortifying 2-in-1 Shampoo + Conditioners, including Fresh & Clean 2-in-1.  Suggested Use: Instructions: Apply evenly to damp or dry hair and work through from roots to ends. Then mold your hair into shape and leave it to dry naturally or style as usual. For best results, use with DOVE MEN+CARE shampoo. UPC: 079400263766 Weight: 0.82 lbs RKU: WAL43190449