Your dad never talked to you about hair styling, but be damn sure that he used a decent pomade. After all, a man's hair is a weapon and no hair commands more respect than that of a News Anchor. Duke Cannon's News Anchor Pomade works on all hair types, delivering a natural matte finish to provide a classic, camera-ready look. Offers a medium-to-strong hold and a protein blend that strengthens and repairs your hard-working crown. Features the light scent of classic sandalwood with a hint of citrus. Prepare your hair for award-winning, 'round the clock coverage with Duke Cannon's News Anchor Pomade. A 4.6oz jar will last multiple news cycles. Barbershop Pro-tip: Apply a small amount throughout towel-dried hair to achieve desired level of thickness. Most barbers recommend starting at the roots and working your way to the top to achieve thicker, fuller, News Anchor-like hair. We value things like hard work, family, community, bacon and country; we champion builders, creators, sledge hammerers, holders of doors and fixers of toilets; we have the utmost respect for teachers and farmers and soldiers and first responders—so it’s no wonder good folks feel right at home in Duke Cannon Country and using Duke Cannon men's grooming goods. Medium to strong hold Natural feel (not crusty) Matte finish (low shine) Protein blend for strength Water based to rinse out easily in the shower