Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

CN¥259.00
+ CN¥60.49 Shipping
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

CN¥259.00

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CN¥299.00
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+ CN¥60.49 Shipping

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Sold by:

CN¥259.00

Save CN¥40.00 (13%)

RRP

CN¥299.00
In stock
+ CN¥60.49 Shipping

14-Day Returns Policy

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Description

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999 the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-12-12
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Adam Morgan (The Challenger Project)
  • Number of Pages: 368
  • Fruugo ID: 343457602-752553605
  • ISBN: 9780470238271

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥60.49 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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