This Book Sheds Light On The Processes And Cognitions Used By Managers To Successfully Implement Strategies While Navigating The Strategy And Change Applies The Latest Thinking From The Resource-based Literature, In Particular The Idea That High Performing Organisations Have Become Adept At Honing And Utilising Value Creating Dynamic Capabilities. Key Processes And Cognitions Help Organisational Leaders Sense Opportunities And Threats As Well As Shrewdly Seize Strategic Opportunities To Advantageously Enhance Performance. The Book Also Adopts An Institutional View; That Is, It Assumes That Organisations Must Satisfy Their Stakeholders While Navigating A Range Of Influences, Including Other Organisations, Markets, Laws, Quality Standards, Conventions, And Cultural Norms.this Book Conceptualises Corporate Strategy As An Amalgam Of Four Fundamental Strategies: The Organisation's Financial, Customer Value Creation, Resource, And Non-market Strategies.