Endorsements in Advertising: A Social History

CN¥319.00
+ CN¥52.99 Shipping

Endorsements in Advertising: A Social History

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Endorsements in Advertising: A Social History

Endorsements in Advertising: A Social History

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Description

Endorsements in Advertising: A Social History

The use of endorsements and testimonials to sell anything imaginable is a modern development though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized mistrusted technique to a multibillion-dollar industry.
  • Brand: McFarland & Co Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-05-10
  • Publisher / Label: McFarland & Co Inc
  • Author: Kerry Segrave
  • Number of Pages: 239
  • Fruugo ID: 434382437-911589915
  • ISBN: 9780786420438

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  • STANDARD: CN¥52.99 - Delivery between Wed 31 December 2025–Tue 20 January 2026

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