Essentials of Marketing: Theory and Practice for a Marketing Career

CN¥524.00
+ CN¥52.49 Shipping

Essentials of Marketing: Theory and Practice for a Marketing Career

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Essentials of Marketing: Theory and Practice for a Marketing Career

Essentials of Marketing: Theory and Practice for a Marketing Career

RRP: CN¥624.00
Price: CN¥524.00
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Description

Essentials of Marketing: Theory and Practice for a Marketing Career

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars which flow through each chapter: marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-11-11
  • Publisher / Label: Taylor & Francis Ltd
  • Author: David Brown (Newcastle Business School UK)
  • Number of Pages: 484
  • Fruugo ID: 343445903-752541905
  • ISBN: 9780367773427

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  • STANDARD: CN¥52.49 - Delivery between Tue 23 December 2025–Mon 12 January 2026

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